Make Love Not Porn boss Cindy Gallop on why now is the time to invest in sex tech / The Drum
Written by Sonoo Singh for The Drum. Originally published on April 28, 2020.
As the Covid-19-imposed lockdown rumbles on, there has never been a better time to invest in sex tech, according to Make Love Not Porn founder Cindy Gallop.
The former chair of BBH New York says her user-generated, crowdsourced video-sharing platform — which curates videos of people having ‘real world sex’ as an antithesis to modern pornography — told The Drum her business has seen an increase in daily revenue over the past month.
”That’s significant because we’re still bootstrapping,” she said. ”We don’t have funding to do paid-for promotion, but our income [from paying members] is increasing anyway. That reason is why investors should be falling over themselves to get in touch with me pronto. The world is more in need of love, intimacy and human connection than ever before.”
Make Love Not Porn continues to count the US (where it’s based) as its largest market. However, amid a global lockdown its highest traffic sources are coming from countries including UK, Canada, Germany, India, Australia, France, Italy, Spain, and the Netherlands. “India is our fifth highest traffic source and we don’t market ourselves in that country,” Gallop revealed.
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